Sarina is an Account Coordinator based in Washington, DC. She is passionate about brand and reputation management and brings experience in content development, strategic messaging, news and social media monitoring, brand partnerships and proactive media relations.
Sarina uses her multidisciplinary writing skills and knowledge of online media landscapes to deliver communications materials and insights for several high-profile matters.
She has worked closely with law firms, financial institutions, threat intelligence and security specialists, nonprofit organizations, sports related businesses, religious groups, real estate companies, food and beverage retailers and healthcare providers, among others.
Prior to working at Leidar, Sarina was an Account Coordinator at LEVICK, where she specialized in reputation management and risk communications through strategic writing and content development, as well as media monitoring, analysis and reporting. She began her public relations career in the e-commerce retail space and engaged in brand partnership development and influencer marketing initiatives. She earned her Bachelor of Arts in Communication and Public Relations from the University of Maryland.