An organisation’s best ambassadors are its employees. Only a few of them are official spokespeople but they all talk to people outside the organisation. That could be someone from accounts talking to a customer, or the receptionist welcoming the CEO of your biggest client, or even friends talking in a bar. It is therefore essential every employee says the right things.
At Leidar, we understand how to integrate internal communications with all your other communications channels and, importantly, within the overarching strategy.
Every channel has different requirements, of course. It is important to be particularly sensitive when communicating with employees because you are talking about their jobs and your business depends on them. The other sensitivity is that it is very easy for internal information to become external very quickly.
We know how to strike the right balance to satisfy those three requirements.
Internal communications can encompass:
- Mergers and acquisitions
- Culture building
- Onboarding new employees
- Change communications
- Employee engagement
- Employee communications
- Integrated communications
- Employer branding initiatives
- Development of Employer Value Proposition (EVP)