The distinct division between communications, marketing and public affairs is disappearing.
All engagement disciplines are moving closer together and use the same tools to identify and address target audiences. This requires an integrated strategic approach covering all dimensions of communications, marketing and public affairs.
The integrated strategic approach needs to be informed by a distinct vision, mission, values and purpose to create the right engagement for your organisation and your stakeholders.
While your course is set, the navigation must be dynamic. Changes in leadership, market developments, corporate mergers or spin-offs are all good reasons to re-align your strategy.
Our role is to listen, guide and shape the process, enabling top executives and management teams to agree on, and stick to, the common direction: your North Star.