In an increasingly connected world, companies and governments face complex, ever-evolving political challenges. Leidar works with its clients to successfully navigate these challenges and help them create opportunities by securing political support, driving favourable policy and regulatory change.
However, it is becoming harder to separate public affairs from wider communications activities. That is why we believe in adopting a holistic approach to public affairs. That means integration across all channels – social media, digital and traditional public affairs, for example – which all play a vital role in building reputation and influence, ensuring your messages and positions cut through the noise.
We also recognise the value of working in partnership with other stakeholders, through issues and industry specific platforms, or looser coalitions, along with the importance of adopting a campaigning approach and mentality. With multiple communication channels and tools, and engagement activities being focused on clearly defined and measurable objectives.
Brussels, Geneva and London play a pivotal role in shaping and driving the global public affairs agenda, including the Sustainable Development Goals. With offices in these vital markets, and with strategic partners in New York and Washington, Leidar is uniquely positioned to support our clients’ public affairs campaigns.
Public affairs can encompass:
- Political and regulatory engagement
- Campaigns, communities and coalitions
- Reputation building and thought leadership
- Crisis and issues management
- Monitoring and analysis
- Messaging and impactful content
- Digital, social, and traditional media
- Capacity building