Skip to main content
Rolf Olsen profile photo

Rolf Olsen

CEO, based in Geneva

Rolf Olsen launched Leidar in 2010 and continues to lead the company as CEO.  He advises clients on strategy and narrative development; crisis management; and complex reputational issues on a global scale.

Before setting up Leidar, he was CEO of Continental Europe and MENA at Weber Shandwick, the world’s largest PR agency. Previously he held board level executive positions at both European and global level for two American Fortune 50 companies.

Rolf lives in Switzerland for more than 30 years, having previously lived in both the UK and the US. He started his career in journalism and politics in Norway, and he remains closely in touch with his roots as Honorary General Consul for Norway in the cantons of Geneva and Vaud.

Rolf’s articles

Here is a brief look into Rolf’s latest articles.

  •  

    New Leadership at Leidar Norway

    Read more
  •  

    Season’s Greetings

    Read more
  •  

    A story told can make a difference for those untold

    Read more
  •  

    Carl Gustaf Lundin joins Leidar

    Read more
  •  

    Kathrine Astrup new MD for Leidar Norway

    Read more
  •  

    Leidar sets up offices in Washington and New York

    Read more
  •  

    Credit Suisse could not ride the perfect storm

    Read more
  •  

    Leidar opens in Singapore with Carolina Rodriguez

    Read more
  •  

    Strong ESG performance pivotal to consumer trust

    Read more
  •  

    Per Bjørkum new MD for Leidar Norway

    Read more
  •  

    Past decade: free, fake and furious conversations

    Read more
  •  

    The next decade: more empathetic enterprises

    Read more
  •  

    New risks are human, new opportunities are complex

    Read more
  •  

    Now is a good time for business as unusual

    Read more
  •  

    The rise of advocacy as a major discipline

    Read more
  •  

    Welcoming Andreas Keller to Leidar

    Read more
  •  

    Boeing engages Leidar for EU&NATO communications support

    Read more
  •  

    Custom visuals and video essential part of content

    Read more
  •  

    Leidar study in UAE shows sustainability opportunity

    Read more
  •  

    Leidar launches Dubai operations

    Read more
  •  

    Leidar London merger bolsters design and branding expertise

    Read more
  •  

    Big lesson from 2017: Trust goes both ways

    Read more
  •  

    Leidar Norway has new managing director

    Read more
  •  

    Leidar Switzerland now in Geneva under new leadership

    Read more
  •  

    Rethinking brand and reputation management

    Read more
  •  

    Why we must fight fake news

    Read more
  •  

    Making a difference with thought leadership

    Read more
  •  

    Advocates ready to make a difference

    Read more
  •  

    The EU Digital market half way through Junker’s term

    Read more
  •  

    Update: The Scandinavian social model – is it sustainable?

    Read more
  •  

    Business leaders must plan for the new energy era

    Read more
  •  

    SDGs, COP21 and climate change: impact on the private sector

    Read more
  •  

    The Nordic business opportunities in Africa

    Read more

Rolf’s office teammates

  •  
    Aleksandra Krol

    Senior Consultant, Advocacy and Public Affairs

    Bio
  •  
    Ava Greenup

    Consultant, ESG, Advocacy

    Bio
  •  
    Carl Gustaf Lundin

    Senior Vice President

    Bio
  •  
    Charlotte Lepesqueux

    Consultant

    Bio
  •  
    Fatima John-Sandoz

    Head of Geneva Team

    Bio
  •  
    Jack Goldsworthy

    Consultant, Film and Storytelling

    Bio
  •  
    Jake Simon

    Senior Consultant, International Communications

    Bio
  •  
    Lukasz Bochenek

    Managing Director / Deputy CEO

    Bio
  •  
    Séverine Ougier

    Senior Consultant, Strategic Planning

    Bio
  •  
    Sławek Jurczyk

    Senior Consultant, Head of Web

    Bio