Before setting up Leidar in 2010, he was CEO of Continental Europe and MENA at Weber Shandwick, the world’s largest PR agency. Previously he held board level executive positions at both European and global level for two American Fortune 50 companies. He stepped down as CEO of Leidar in September 2025 but remains fully engaged in the success of the company and active in client service.
Rolf is Honorary General Consul for Norway in Geneva and has been awarded “Knight 1st Class of The Royal Norwegian Order of Merit” for his consular work. He has extensive experience as a non-executive board member as well as from academic teaching of crisis management, advocacy and storytelling.Rolf lives in Switzerland for more than 35 years, having previously lived in both the UK, US and Norway. He started his career in journalism and politics in Norway.
Rolf’s articles
Here is a brief look into Rolf’s latest articles.
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Leadership Imperative – Balancing Technology, Personality and Empathy
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Will the American brand hurt American brands?
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Leidar Appoints Meghan Tisinger as Head of Leidar USA
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Season’s greetings for 2024
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From age to garbage trap
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Insult – injury or opportunity?
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AI: To bot or not to bot, that is the question
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Cybersecurity: the risk is often inside
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In remembrance of Richard Levick
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Mitigating the culture-clash in M&A
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New Leadership at Leidar Norway
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Season’s Greetings
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A story told can make a difference for those untold
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Carl Gustaf Lundin joins Leidar
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Kathrine Astrup new MD for Leidar Norway
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Leidar sets up offices in Washington and New York
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Credit Suisse could not ride the perfect storm
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Leidar opens in Singapore with Carolina Rodriguez
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Strong ESG performance pivotal to consumer trust
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Per Bjørkum new MD for Leidar Norway
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Past decade: free, fake and furious conversations
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The next decade: more empathetic enterprises
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New risks are human, new opportunities are complex
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Now is a good time for business as unusual
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The rise of advocacy as a major discipline
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Welcoming Andreas Keller to Leidar
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Boeing engages Leidar for EU&NATO communications support
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Custom visuals and video essential part of content
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Leidar study in UAE shows sustainability opportunity
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Leidar launches Dubai operations
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Leidar London merger bolsters design and branding expertise
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Big lesson from 2017: Trust goes both ways
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Leidar Norway has new managing director
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Leidar Switzerland now in Geneva under new leadership
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Rethinking brand and reputation management
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Why we must fight fake news
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Making a difference with thought leadership
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Advocates ready to make a difference
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The EU Digital market half way through Junker’s term
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Update: The Scandinavian social model – is it sustainable?
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Business leaders must plan for the new energy era
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SDGs, COP21 and climate change: impact on the private sector
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The Nordic business opportunities in Africa