She helps clients identify their North Star, and finds unique news and insight to reach the right influencers and stakeholders through traditional media, social media and conversations. She profiles clients across traditional media through interviews with mainstream, national and trade media, and at global forums such as the World Economic Forum and UN General Assembly.
Ingrid shares her inspiration and passion, and has coached more than 300 leaders in message development, crisis handling, traditional and social media.
Before joining Leidar, Ingrid was an account manager at Weber Shandwick in Switzerland. She worked with global clients in the energy, technology and healthcare sectors. Ingrid also served as StatoilHydro’s regional communications manager for Africa and Latin America.
Ingrid holds a BA in Politics and International Studies from the University of Warwick, UK, is the alumni representative in Norway and is learning Arabic.
Ingrid’s articles
Here is a brief look into her latest articles.
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When conferences become communities
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How to get the most out of this year’s UN General Assembly
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Building online communities
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From shareholders to stakeholders at Davos
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Helping communicate sustainability in Davos
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Award for film about borders and climate change
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Leidar strengthens its film capabilities
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What I learnt from commencing and closing communities
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A vision, plain English and difficult conversations
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The power of the pamphlet
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Three lessons from harnessing the potential of partnerships
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Look up in between. Look up.
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A personal annual letter is better than a holiday card
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10 ways to get most out of Davos
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Make your annual report your company map
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The books we recommend you to read this fall…
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From convincing to conversations
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Seven ways to have conversations that matter in Davos
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Are you businessworthy?
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Create your North Star constellation
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Big conversations inspire; small ones lead to change
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Public Speaking – what we can learn from the DNC speeches
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SDGs: Big conversations inspire
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How to make your stories matter