Charlie Pryor
Senior Advisor, International Communications based in London
Charlie is an experienced communications consultant who started Leidar UK in 2010. He is responsible for developing and implementing communications strategies for companies and organisations of all sizes and in many different sectors.
Charlie is committed to helping our clients maximising their potential through the exposure of their brand, products and services in the right way to the relevant audiences.
Before joining Leidar, Charlie founded The Wordshop, a London-based communications consultancy. He has also worked for three of the world’s largest PR agencies — Ludgate (now part of Weber Shandwick), Edelman and Ogilvy — and has over 20 years’ experience in developing, managing and implementing British, European and global campaigns.
Charlie has a BA in Politics from the University of Newcastle upon Tyne, UK, and a small dog who sometimes comes to the office.
Charlie’s articles
Charlie is also one of our leading content developers. The below is a brief look into his latest articles.
-
Read more
Of course Confucius was right about the importance of clarity in language
-
Read more
Why should we love Norma?
-
Read more
AIM-listed companies and ESG: necessary but not yet sufficient
-
Read more
Will AI destroy marketing? No.
-
Read more
Activating intuition through simplicity
-
Read more
ESG reporting is non-negotiable
-
Read more
It is up to the communicator to communicate
-
Read more
You have to tell a story
-
Read more
Some lessons are very obvious
-
Read more
Sustainability: just get on with it
-
Read more
The UK election: social media lessons
-
Read more
Connecting the dots
-
Read more
The relevance of Occam’s Razor
-
Read more
To embargo or not to embargo?
-
Read more
The UK election and communications failures
-
Read more
Brexit – Don’t lie