The UAE’s New Climate Rules
What they mean for business and how to communicate with credibility

The UAE’s business landscape is entering a phase where climate considerations sit alongside core operational and commercial priorities.
With the UAE’s Climate Change Law (Federal Decree‑Law No. 11 of 2024 on the Reduction of Climate Change Effects) now in force, expectations around measuring and managing greenhouse gas (GHG) emissions are shifting from aspiration to standard practice.
For leadership teams, this is not only a regulatory development – it is a communications priority. As reporting becomes mandatory and expectations rise, companies will need to speak about sustainability with greater precision, confidence, and consistency.
Climate‑related requirements are increasingly embedded in procurement, partnerships, financing, and free‑zone or property compliance. Organisations that communicate clearly and demonstrate disciplined governance will be better positioned to maintain stakeholder confidence and protect market access.
Organisations that communicate clearly and demonstrate disciplined governance will be better positioned to maintain stakeholder confidence and protect market access.
As disclosures expand and the bar for emissions reporting increases, stakeholders will scrutinise the credibility and consistency of what organisations say about their environmental performance. Companies who do not sharpen their sustainability narrative risk misalignment between reporting and messaging – gaps that can undermine trust and create reputational or regulatory pressure.
The reputational bar is also rising. As measurement becomes more common, broad or unsubstantiated sustainability claims are more likely to be challenged by customers, partners, and employees. The risk is rarely intent; it is inconsistency- when messaging outpaces data, targets lack baselines, or different teams provide different answers.
The most effective communications approach is to lead with readiness and governance rather than perfection. A strong corporate narrative is structured and repeatable: define what is being measured (and the boundary), outline the actions underway to reduce emissions across operations, and explain how progress will be tracked and reported over time. This signals control, accountability, and operational maturity.
Organisations that build trust in the UAE’s next chapter will be those that communicate in a way that is credible, consistent, and evidence‑led.
At Leidar, we help companies communicate sustainability efforts that build corporate credibility and help galvanize internal and external stakeholders.
About Leidar
Leidar is a global communication consultancy that helps clients set their course, navigate and communicate effectively. This is Leadership Navigation.
Andreas Keller
Chief Operating Officer
and Deputy CEO based in Dubai
Andreas Keller is a Managing Director and Partner for Leidar MENA. He is an experienced international communications consultant with an outstanding track record in agency leadership.