Perfect storm – sailing towards a new reality
The current situation goes beyond the Covid-19 pandemic and what we all hope will be the economic recovery.
The new post-Brexit Europe, sustainability, environmental concerns. These are coming together, with Covid-19, to change the entire social, political and economic landscape.
It’s business as unusual. And it’s increasingly difficult to navigate, requiring organisations to develop new agile strategies.
We need different ways of thinking about communications, public affairs and marketing. Integration creates new opportunities for engagement and alignment between organisational and the broader societal agenda.
Trust is becoming the new currency and corporate reputation the most important asset.
Success in the recovery will depend on the ability to create emotional connections with clients, customers and consumers. All our stakeholders, in fact.
Our new report explores the nature of this shift and its consequences for organisational strategies.
Download the full report below
Managing Director / Deputy CEO, based in Geneva
Łukasz is Managing Director of International Strategy and Client Service. He is based in Geneva and leads an international team across Geneva, Brussels and London.