At Leidar, we combine effective communications strategies with personal experience in the health and wellness industry to help our clients inspire people to live well. We work with leading healthcare providers, lifestyle and wellness brands, fitness and nutrition companies and nonprofits, NGOs and associations to shape a healthier world.
Our specialty in health and wellness means that we are experts in:
- Elevating brand storytelling to build and sustain top-tier earned media coverage.
- Strengthening market share by launching campaigns that move consumers to act.
- Shaping images through powerful digital, web and marketing content that differentiates businesses.
- Protecting reputations through risk assessments, crisis communication planning and reputation management.
- Igniting change through compelling sustainability stories and reports.
Services
We help clients shine by creating impactful messages and innovative campaigns that generate meaningful media coverage in a competitive marketplace. Leveraging our expertise and strong media relationships, we craft and sustain earned media strategies tailored to your goals. With a focus on quality over quantity, we ensure your story resonates, motivates action and fulfills your ambitions.
We represent leading health and wellness organizations grow their profiles through media exposure. Leveraging our established relationships with top-tier journalists, we secure high-impact coverage that elevates their reputations, broadens their reach, and achieves their goals. Our tailored approach maximizes visibility, ensuring the right message reaches the right audience at the optimal time.
We’ve secured placement in top-tier national and trade outlets, including the Wall Street Journal, New York Times, Washington Post, CNN, Men’s / Women’s Health, Huffington Post and Good Housekeeping, among many others. These high-profile placements have helped our clients gain unparalleled visibility, build credibility and establish themselves as leaders in their fields. By leveraging our strong media relationships and strategic storytelling, we ensure our clients’ messages resonate with key audiences and drive lasting impact.
The most powerful strategies combine complementary, tailored visuals with written communications. Leidar’s fully integrated team seamlessly translates strategy into visual output, tightly linking imagery and written content so we can reach your audiences and articulate your vision, mission and values. Our expertise in the health and wellness sector means our content speaks your language while bridging information gaps between you and potential customers.
How companies and organizations manage communications during disruptive incidents and issues can make or break trust in their brands. Leidar helps clients withstand reputational challenges and threats to brand trust by assessing areas of risk, building crisis communications plans and serving as 24/7/365 counsel to handle any emerging crisis. Crises and threats to your brand or organization are eminently more manageable with adequate preparation and experts by your side.
Health and sustainability have become intertwined, in large part due to the growing expectation that companies will contribute to a healthier environment and encourage their teams to live more sustainably. At Leidar, we know that sustainability is an essential element of a company’s brand positioning and provides an opportunity to go beyond compliance for a competitive advantage. We have more than a decade of international experience helping clients develop sustainability reports and connect with their partners and stakeholders through strategic and tactical communication outreach.
Leidar works with its clients to successfully navigate local and federal policy challenges, creating opportunities by securing political support and driving favorable policy and regulatory changes. Our holistic approach to public affairs integrates all channels—social media, digital platforms, and traditional public affairs—to ensure your messages and positions cut through the noise.
With a deep understanding of the ever-evolving political landscape, we position our clients to proactively address challenges, seize opportunities, and drive impactful outcomes. From grassroots advocacy to high-level communications campaigns, we provide the strategies and tools needed to make a lasting impact in the public sphere.