Leidar Expands Global Expertise with New Suite of Services for the Health and Wellness Industry

Washington, DC— February 10, 2025 — Leidar, a leading international communications agency, today announced the launch of a new suite of specialized services tailored to the dynamic and rapidly growing health and wellness industry. This expansion aims to help organizations navigate the increasingly competitive market by offering innovative communication strategies, expert insights, and impactful media placements.

The health and wellness industry, valued at over a trillion dollars, is evolving rapidly as consumers increasingly demand innovative and holistic care solutions and transparent and fact-based information. Leidar has developed a robust suite of services designed to help organizations navigate this dynamic landscape, enhance their visibility, and drive meaningful impact.

Leidar’s specialized offerings include:

• Media Relations: Leveraging Leidar’s strong media relationships to secure top-tier earned coverage that elevates reputations and broadens reach.
• Risk and Crisis Communications: Helping clients prepare for and respond to reputational challenges with 24/7 support and expert crisis planning.
• Reputation Management: Strengthening and elevating clients’ brand reputations through strategic communication strategies, compelling storytelling, and impactful thought leadership campaigns.
• Brand Positioning and Messaging: Developing a compelling brand positioning statement and key messaging that highlights the client’s unique value proposition and sets the organization apart in a competitive marketplace.
• Sustainability Communications: Positioning clients as leaders in sustainability by developing impactful reports and campaigns that resonate with stakeholders.

“The health and wellness industry is driving global transformation,” said Rolf Olsen, CEO of Leidar. “Our new suite of services highlights our dedication to empowering organizations to make a meaningful impact on people’s lives. With unmatched expertise in media relations and a proven ability to secure top-tier coverage, we amplify our clients’ voices, build their reputations, and help them achieve measurable success.”

Our new suite of services highlights our dedication to empowering organizations to make a meaningful impact on people’s lives. With unmatched expertise in media relations and a proven ability to secure top-tier coverage, we amplify our clients’ voices, build their reputations, and help them achieve measurable success.

Rolf Olsen

Leading the focus on health and wellness is Leidar’s Managing Director, Meghan Tisinger, a seasoned and sought after communications professional with deep roots in the health and wellness sector. A former Division I athlete, Ultra-Marathoner, CrossFit coach, and Nutrition counselor, Meghan brings deep expertise and passion to the agency’s work.

“Leidar’s dedication to the health and wellness industry is grounded in our team’s personal passion and extensive experience helping clients define their role in the increasingly wellness-focused landscape, said Tisinger. “We are proud to expand our offerings so we can help our clients empower more people to live healthier and longer lives.”

We are proud to expand our offerings so we can help our clients empower more people to live healthier and longer lives.