From the North Star to
Leadership Navigation.

The star in our logo represents the North Star that the Vikings used to navigate. They called it the Leidar star. In 1300, the first reference of a compass was made in Hauk’s Landnámabók. The Vikings called the compass the “leidarsteinn” (the Leidar stone).

Leidar was used to navigate both the sea and the stars. Leidar is cognate with Scots “leidar”, Dutch “leider”, German “leiter”, and Icelandic “leiðari“, and it is believed to be one of the origins of the English word “leader”.

Across our global offices, we specialize in guiding clients to chart their course, define their North Star, and achieve their purpose while serving the public in an increasingly complex world.

By listening and shaping the process, we enable leadership teams to align on a common direction, their North Star, and ensure it guides every decision.

Our integrated strategic approach is informed by a distinct vision, mission, values, and purpose to create the right engagement for your organization and your stakeholders.

Once the course is set, the navigation must be dynamic. Changes in leadership, market developments, competitor movements, and mergers and acquisitions present opportunities to re-align strategy.