Juli Ferguson
Senior Consultant, Head of Design, based in London
Juli heads up Leidar’s creative team. She is an experienced design consultant who works with clients to develop outstanding visual communication solutions that resonate with audiences and deliver on brand objectives.
She is passionate about transforming creative challenges into compelling design, be it brand identity, communications campaign, marketing collateral or infographic. Her design work for clients within global healthcare, NGO organisations and technology leaders, among others, is always underpinned by brand strategy. Her precision and keen eye for detail ensure that everything is pixel-perfect. She also brings that rigour to everything the Leidar creative team delivers.
Juli was born in Edinburgh and spent her early years in Saudi Arabia. She earned a BA with Honours in Graphic Design at the University for the Creative Arts in the UK. She has worked with leading brands and agencies in multiple sectors, both as a consultant and in-house, including The Football Association, The Body Shop, Diesel, Unilever and was Head of Design at Floris London. Her family comes from St Kilda, the UK’s only UNESCO dual World Heritage site, and is on the Board of the St Kilda Club.
Juli’s articles
Here is a brief look into her latest articles.