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Charlie Pryor

Senior Advisor, International Communications, based in London

Charlie is an experienced communications consultant who started Leidar UK in 2010. He is responsible for developing and implementing communications strategies for companies and organisations of all sizes and in many different sectors.

Charlie is committed to helping our clients maximising their potential through the exposure of their brand, products and services in the right way to the relevant audiences.

Before joining Leidar, Charlie founded The Wordshop, a London-based communications consultancy. He has also worked for three of the world’s largest PR agencies — Ludgate (now part of Weber Shandwick), Edelman and Ogilvy — and has over 20 years’ experience in developing, managing and implementing British, European and global campaigns.

Charlie has a BA in Politics from the University of Newcastle upon Tyne, UK, and a small dog who sometimes comes to the office.

Charlie’s articles

Charlie is also one of our leading content developers. The below is a brief look into his latest articles.

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    Why should we love Norma? 

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    AIM-listed companies and ESG: necessary but not yet sufficient

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    Will AI destroy marketing? No.

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    Activating intuition through simplicity

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    ESG reporting is non-negotiable

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    It is up to the communicator to communicate

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    You have to tell a story

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  •  

    Some lessons are very obvious

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    Sustainability: just get on with it

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  •  

    The UK election: social media lessons

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    Connecting the dots

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    The relevance of Occam’s Razor

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    To embargo or not to embargo?

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  •  

    The UK election and communications failures

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  •  

    Brexit – Don’t lie

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Charlie’s office teammates

  •  
    Carlo Arboit

    Junior Consultant, Design

    Bio
  •  
    Chiara Di Geronimo

    Consultant, Design

    Bio
  •  
    Juli Ferguson

    Senior Consultant, Head of Design

    Bio
  •  
    Ophélie Olsen

    Consultant Trainee, Design

    Bio
  •  
    Peter de Graaf

    Senior Advisor, ESG and Sustainability

    Bio